The New York Times wrote a large scale feature about how Champagne Bollinger is celebrating the premiere of No Time To Die as the Official Champagne of James Bond. The piece in the Business Section honed in on Bollinger’s longstanding relationship with franchise and the benefits of Bond from a sales perspective (as the estate usually sees a 20% spike in sales around a film’s opening).
Writer Alyson Krueger shared details from a glitzy Champagne Bollinger advance screening event in New York, and shared anecdotes from a conversation with VINTUS CEO Alex Michas. He explained how invaluable the connection to James Bond is for Bollinger. “It helps people understand what Bollinger represents,” Mr. Michas said. “Why would James Bond drink Bollinger? Because it’s the best. Everything he does is the best.”
The piece acknowledges the hardships caused by the pandemic, both as result of product shortages and needing to plan “do-over” parties. VINTUS’ Consumer Marketing Director Alyssa Faden explained that Bond is Bollinger’s big moment to shine and the winery will be ready to celebrate it regardless of postponed release dates – and even set aside Champagne during the pandemic to be prepared at a moment’s notice!
There are several other interesting comments in the story, which can be found HERE
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